It’s evident that the ever-growing coffee culture is a force to be reckoned with. Unfortunately for co-founder Alex Antonescu, coffee was a luxury he was unable to enjoy due to his lack of palate and general distaste in the warm roasted delicacy. However, Alex was infatuated with the deep invigorating smell that was associated with coffee. On the other hand, co-founder Mitchell Pfautz was all too familiar with coffee culture having established himself as a regular in local Southern California coffee shops. As both Concordia University graduates traveled to places like England, Thailand, China, Australia, Romania, and Greece they were overtaken by the actual depth and tradition that was related to coffee, so they decided to act. After much research the pair decided to design a coffee-based skincare system that could help target skin ailments such as dry skin, acne, stretch marks, cellulite, eczema, psoriasis, and etc. Thus was born Joe’s Cup of Scrub in a small apartment in West side Costa Mesa. With a Bachelor of Science and Masters in Business, Alex and Mitchell were able to create a small batch, organic coffee-based scrub with the help of local Southern California roasters. Organic, local, and effective skin-care are all part of an engraved philosophy here at Joe’s Cup of Scrub.